I am willing to bet that your About Us page is viewed more than you think. It is probably in the top 5 most visited pages on your site. Very often, it comes in at number two, right behind the home page. Are you wasting this precious bit of real estate on your business site? Is it filled with pseudo corporate-speak and talk of "synergy" or "adding value"? If so, stick around to the end of this post to learn how to create a killer About Us page. Hello, Nice to Meet You… Your About Us page is primarily an introduction, don't be so uptight! You should be having more fun on your About Us page. It should be written in a way that is conversational and introduces your company so a prospect can get to know, like and trust your brand. People buy from companies they know, like and trust and you only get one chance at a first impression. Don't blow this introduction, make sure you are memorable and likeable. Below are a few fun ways to turn your About Us Page into a marketing workhorse in a style that is fun and welcoming. Great About Us Pages Talk to the Customer Talk to Your Visitors We have already mentioned this tactic above but it so important we need to go into more detail. Write your About Us in a conversational tone. As people, we tend to write differently then we speak. Our writing is stuffier and more "professional" or "academic" than how we speak. On your About Us page, try to write in way that is more like you speak. This is your introduction to the website visitor, you don't need to impress them big words or corporate-speak. Just introduce yourself and your company like you would when someone asks you what you do for a living. When you answer that question in a real live conversation, I doubt you use terms like "processes that decrease inefficiencies" or "innovative technologies." You simply let the person know what you do. Let's imagine you are an accountant. Which paragraph will be more appealing to someone who is visiting your site for the first time: We deliver a broad range of accounting, payroll and tax solutions, backed by technology, business analytics and consulting services that help create valuable relationships between our clients, their customers, employees and regulatory authorities.
